Kyle and his Dad and brothers

Our Mission

Our mission is to communicate the Wink brand across the world as the nonverbal, nonintrusive sign of support toward children (and their families) who are stricken with life threatening illnesses or who live with a disability. Our awareness-raising campaign will inspire change in how we as a society support them.


With a simple Wink, you can convey that:

· you care

· they are not invisible

· their courageous example has touched your heart

· “I get you”



To Wink, simply use the American Sign Language sign for “wink”: the motion of tapping your index finger to your thumb on the same hand. See how it’s done in the video at right.

Learn how to Wink